SEO stands for Search Engine Optimization. Its the process of studying the search engines in an effort to determine how to get your web site to rank high on user searches. Rank is the position in the search engine results page that a web site appears when someone searches for a specific keyword or keyword phrase.

It's possible to get a significant amount of free traffic from the major search engines if you properly optimize your web site pages to get in the top results returned from a search.

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